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What is Marketing?

Marketing is the way in which businesses decide which products or services may interest their customers most, and which strategy to use in and the strategy to use in sales, communications and business development.

It is through marketing that companies identify keep and satisfy customers at a profit. It is not, as is sometimes wrongly thought, just about selling or advertising. Rather, it is a process which has the customer at its heart, and it is about getting the right product or service to the customer at the right price, in the right place at the right time.

Marketing is an increasingly customer-focused management discipline, allowing those who produce goods and services to get identify and match or exceed their customers’ needs and wants.

Why Does My Business Need Marketing?

Essentially, just about every choice we make as consumers is driven by market forces. Marketing is central to how your organisation performs, no matter how large or small it is, because it gets to the core of today’s marketplace.

In an increasingly competitive world, setting your brand apart through marketing has never been more important.

Principles of Marketing

Successful marketing is about making decisions on several key issues. These include what goods or services an organisation is going to supply, what it is going to charge for them and how it is going to tell its customers about them.

Increasingly, there is emphasis on measuring and monitoring marketing strategies, so that the success of a particular campaign can be properly assessed.